"It was a combination of rising for work at 5am, cups of strong bakery tea, and jamming 500 doughnuts a day, that got this young boy hooked!"
When Sam was 9 his sister married into the Herbert baking operation in Bristol, and Sam was fortunate enough to spend his school holidays helping out.
Leaving school at 16, he embarked on his baking journey working in bakeries in Oakham and then Melton Mowbray, before moving down to Chipping Sodbury in 1985 and running Hobbs House Bakery. Since those wild days in the mid 80s, when Live Aid and Bruce Springsteen’s Born in the USA sell out tour were amongst the highlights, the original shop on the Chipping Sodbury High Street has developed into a four shop operation, along with a thriving wholesale department, and a fantastic online shop. As Purchasing Director for Hobbs House Bakery, Sam ensures that we know the provenance of all that we buy. Enjoying the opportunity to be involved with the whole business on a daily basis, lending his support where ever it may be kneaded. Sam also teaches baking in our cookery school and takes the Hobbs House Bakery Instagram photos.