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Our Purpose
Our purpose is to nourish our people and communities for generations to come.
Our Vision
By 2030, becoming a nationally accredited
employer of choice, built on a culture where everyone is valued,
supported and empowered.
By 2032 we will source 100% of our flour from healthy soils.
Invest in our people and culture, launching a leadership and development framework, reducing staff churn, and progressing toward national employer accreditation
Strengthen operational excellence at scale. Increasing production efficiency, reducing waste, and embedding consistent, auditable processes
Deliver profitable, controlled growth, achieving total sales growth of 18% while maintaining gross margin above 35% and overheads below 30%
Accelerate sustainability and positive impact. Increasing regenerative and organic flour usage to 30%, delivering measurable carbon reduction, and introduce a community and giving strategy
Drive focused innovation and digital enablement. Launching new and improved products and completing the next phase of our equipment, systems and technology roadmap.
Grow and protect our brand reputation, through a purpose-led, segmented marketing approach and clearer storytelling across people, products and partners
Our Mission
Baking exceptional bread at scale.
Know our farmers and by 2032 source 100% of flour for our bread from farmers investing in healthier soils.
Grow sustainably and profitably to turnover of £15 million by 2030.
Carbon net zero by 2032.
Be a purpose led business, maintaining our B Corp accreditation and positive impact.
Be a brand known nationally for our exceptional products.
Invest in our people to build a skilled and loyal team, obtaining a national accreditation within 3 years.
Exceptional bread that everyone loves to eat handmade by skilled bakers.
Providing excellent service to our customers, our people and our communities.
Using ethical and sustainable principles to inform decisions.
Empowering and valuing our people to positively contribute to the culture and shared success of the business.
B Corp & King's Award
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We are proudly a B corp and have been awarded the King's Award in Sustainability.
